Solace Global
Solace Global is an international risk management company providing medical assistance, security, crisis response and travel risk services to organisations operating across the world.
Website
Solace Global
Industry
Security & Risk Management
Discovery & strategy
Design
Web development
Hosting & support
Transforming a complex global business into a clear, engaging website built to inform, connect and grow
Solace Global is an international risk management company providing medical, security, crisis response and travel risk services to organisations operating around the world.
As the business had grown, its existing website was no longer keeping pace. It didn’t reflect the scale or professionalism of the organisation, navigating a large amount of specialist content had become difficult and the underlying system was restrictive for the in-house marketing team.
Giraffe’s challenge was to understand a complex global business and create a website that made its expertise easier to communicate, its content easier to explore and the platform itself much easier for the team to manage.Objectives
The challenge wasn’t simply to modernise the design. We needed to take a substantial amount of information and create a structure that helped different audiences quickly understand Solace Global’s capabilities and find content relevant to their needs.
At the same time, the website needed to become a better tool for the marketing team — giving them the flexibility to create pages, publish insights, add case studies and continually develop the site without being restricted by the existing system.
The Solution
The result is a professional, content-rich website that strengthens Solace Global’s online presence.
The project began with an in-depth discovery phase to understand the different areas of the business and the large volume of content that needed to be presented in a clear and structured way.
Working closely with the Solace Global team, we developed a logical information architecture that organised the website into key service areas, including Risk, Offshore, Communications, Insights and Case Studies. This made it easier for visitors to quickly navigate the website while allowing each area of the business to communicate its specialist expertise.
Given the depth of information available, the website was designed to present complex content in a clear and engaging way. Flexible content layouts, statistics, supporting call-to-actions, expandable accordions and related content sections help users digest information without feeling overwhelmed.
Built on our custom WordPress framework, the new website provides the in-house marketing team with complete control over content while giving Solace Global a flexible platform that can continue to evolve alongside the business.
The result is a professional, content-rich website that strengthens Solace Global’s online presence, clearly communicates its global capabilities and provides an engaging experience for visitors, wherever they are in the world.
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