Motorhome Heroes
Building a trusted nationwide brand for specialist motorhome windscreen replacement.
Website
Motorhome Heroes
Industry
Automotive
Discovery & strategy
Brand identity
Content writing
Web development
Geographic focused SEO
Hosting & support
Creating a brand and digital platform for nationwide growth
Motorhome Heroes is a specialist motorhome windscreen replacement and repair service operating as part of the established Autoglaze group.
The expertise, infrastructure and service were already in place, but the new venture had no dedicated brand or web presence. The challenge for Giraffe was to take an existing specialist service and give it its own identity, website and digital marketing platform capable of reaching motorhome owners, dealerships and service centres across the UK.Objectives
Motorhome windscreen replacement is a specialist and often costly service, so customers need clear information and confidence that they’re dealing with people who understand their vehicle and can guide them through the process.
Although much of the existing business came through relationships with insurance companies, there was an opportunity to reach customers directly across the UK.
Motorhome Heroes needed to establish itself as a recognisable specialist brand, explain what can sometimes be a complicated replacement process and create a platform capable of generating enquiries nationwide.
The Solution
Creating a platform for nationwide growth for Motorhome Heroes
A website built to generate business
The result is a recognisable specialist brand supported by a website that has become an active marketing and lead-generation tool for the business.
Rather than simply giving Motorhome Heroes an online presence, we’ve created a scalable platform that helps customers find useful information, builds confidence in the service and generates a steady stream of enquiries from across the UK.
The website also gives the business the flexibility to target new geographical areas and develop its services as Motorhome Heroes continues to grow.
What we did
Discovery & Strategy
Understanding the existing business, customer journey, target audience and opportunities for nationwide growth.
Brand Identity & Web Design
Creating the Motorhome Heroes name and visual identity, then developing a website experience that feels professional, specialist and trustworthy.
Content & Web Development
Building a custom WordPress website supported by useful content and customer guides that simplify the windscreen replacement and enquiry process.
SEO
Developing GEO-focused landing pages and content to increase visibility for relevant searches across the UK.
PPC
Introducing targeted Google Ads campaigns to reach customers searching for specialist motorhome windscreen services in key geographical areas.
Client Feedback
The Motorhome Heroes website has helped the business grow and the team at Giraffe are our trusted web partner
Cliff Alldridge
Director – Motorhome Heroes
Post-launch website results
Increase in web traffic
increase in annual turnover
Increase in online enquiries