Heathside Travel
Heathside Travel is an award-winning Dorset business providing luxury coach hire, day trips and holidays across the UK and Europe
Website
Heathside Travel
Industry
Coach Travel & Tourism
Discovery & strategy
Content writing
Web development
eCommerce
Hosting & support
Heathside Travel had outgrown their existing website and needed a platform that reflected the quality of services and incorporate online booking functionality
Heathside Travel is an award-winning, family-run Dorset business providing luxury coach hire, day trips and holidays across the UK and Europe. Since launching in 2015, the company has built an excellent reputation for friendly service, reliability and a genuine can-do attitude.
Giraffe had worked with owner Tim since the early days of the business, creating an initial website that provided the online presence Heathside needed at the time. As the business grew, however, the website had become dated and was no longer keeping pace with what Heathside wanted to offer its customers.
The challenge was to transform it from a largely informational website into a more engaging and useful platform — one that better reflected the business, made it easier for customers to explore its services and, importantly, introduced online booking for its growing day trip programme.Objectives
Alongside private and corporate coach hire, the company was developing its programme of day trips and holidays, creating a need for customers to do more online.
The website needed a clearer structure, stronger content and a more engaging visual approach, but it also needed to work harder behind the scenes. Heathside wanted customers to be able to browse and book day trips online, while giving their own team a straightforward way to manage trips, bookings and payments.
The Solution
A modern booking platform for a growing travel business
Working closely with Tim and the Heathside team, we reorganised the website around four key areas — Day Trips, Holidays, Fleet and Coach Hire — giving each part of the business greater visibility and making it much easier for customers to find relevant information.
We refreshed the design and content to better reflect the quality and personality of the business, creating a more engaging experience that showcases Heathside’s fleet, destinations and services while encouraging visitors to explore further.
A major part of the project was developing the online booking functionality. Customers can now browse available day trips, find the information they need and book online, with payments integrated into Heathside’s existing systems.
Just as importantly, we considered the people managing the website. The new platform makes it much easier for the Heathside team to add and update trips, manage content and administer online bookings without having to rely on a developer for everyday changes.
Client Feedback
The e-commerce side is simple to use and administer, and has been integral in allowing us to launch our new day excursion programme
Tim Southby
Owner/MD – Heathside Travel Ltd
Post-launch website results
increase in web traffic
increase in enquiries
Increase in turnover